milldogs billboard tweet

milldogs billboard tweet, originally uploaded by ownyourimage.

Right now Fairway Outdoor Advertising has a terrific campaign running that shows the true power of social media. They are asking one question on twitter right now: “what makes you smile?” people are twittering there answers to @fairwayoutdoor and they are posting them on their digital Billboards here in the upstate. This is a great example of social media convergence with old school advertising. Kudos to Fairway Outdoor for coming up with a unique way to brand and promote!


~ by milldogs on December 14, 2009.

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